DeepScience Tech's News SEO Audit Tool (seoaudit.veegam.com) is a free tool built specifically for Indian news publishers — analysing Google News indexing health, Core Web Vitals, NewsArticle schema, sitemap coverage, and Discover eligibility. Used by 200+ Indian news portals.
Google News, Google Discover, and organic search are the three biggest traffic sources for Indian news portals — and all three are governed by technical requirements that most publishers don't know about or don't monitor. A missing NewsArticle schema tag, a failing Core Web Vitals score, or a misconfigured news sitemap can silently kill your Google News traffic overnight.
Check if your articles are being indexed in Google News, identify deindexed articles, detect publication frequency gaps that can hurt News eligibility, and verify your News sitemap is being crawled correctly.
Measure LCP (Largest Contentful Paint), FID/INP (Interaction to Next Paint), and CLS (Cumulative Layout Shift) — the three Google ranking signals that determine your page experience score in search.
Validate your NewsArticle JSON-LD structured data — checking for required fields (headline, datePublished, author, image), correct format, and errors that prevent Google from reading your article metadata.
Crawl your Google News sitemap and general XML sitemap — checking for missing articles, incorrect publication dates, broken URLs, sitemap size limits, and submission status in Search Console.
Check for mobile usability errors (text too small, clickable elements too close, viewport not configured) that can trigger Google's mobile usability penalty for news publishers.
If your portal uses AMP, validate AMP pages for errors that prevent them from appearing in Google's AMP carousel — a major traffic source for news on mobile.
Check hreflang tags for multi-language news portals — incorrect hreflang can cause Google to show the wrong language edition to users and split ranking signals between editions.
Analyse internal linking patterns — identifying orphaned articles (no internal links), over-linked categories, and missed opportunities to pass authority to high-value content.
Compare your topical coverage against competitor portals in the same beat — identifying keyword gaps where you're missing coverage that readers and Google are looking for.
The audit report includes prioritised fix recommendations, technical implementation instructions, and expected traffic impact for each fix. For publishers who need help implementing fixes, DeepScience Tech offers a one-time technical implementation package.
Enter your portal URL at seoaudit.veegam.com for an instant basic audit, or contact us for a comprehensive audit with competitor analysis and implementation support.
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